Supercharged is an ambitions new plan that reflects the tremendous progress our industry has made over the last 30 years. We want to ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.
In an increasingly global industry, the UK stands out as a uniquely successful environment for the development, publishing and sale of video games both for ‘home grown’ businesses and international companies with a UK base. From small indies to triple-A’s, the UK offers a blend of culture, innovation, creativity and originality that doesn’t exist anywhere else in the world – the ingredients that continue to guarantee that many of the world’s most successful games are ‘made in the UK’.
Read the strategy and action planThis strategy sets out how we will build on the last 30 years of meteoric success for the industry – continuing to drive new growth while starting to lay some long-term foundations which reflect the point of maturity we have reached. Our ambition is to grow Ukie over the next 3-5 years to reflect the growing visibility, influence and impact of our industry. Let’s work together to supercharge the future.
We will ensure that everyone everywhere benefits from the social, cultural and educational power of video games and interactive entertainment.
The UK will be the leading global hub for new IP and innovation in video games and interactive entertainment by 2030.
Our mission is to supercharge the future of the UK video games and interactive entertainment industry. We will do this by:
✔ Transforming perceptions
✔ Building a pro-games policy agenda
✔ Ensuring a diverse and highly-skilled workforce
✔ Supporting stronger games businesses
✔ Open and fair – we are inclusive and diverse in everything we do
✔ Games-first – we put our members first, but our work benefits the industry as a whole
✔ Evidence-based – we will use research, data and evidence in all of our work
✔ Excellent – we will always seek ways to deliver value and excellence for our members
✔ Iterative – we will always iterate and learn from the things we do
Tom Hegarty, Ukie Chair
Whether you have 30 seconds or a few days a month, we want to enlist your support to help secure the future of our fantastic industry!
